The measure of effectiveness of a CEO and its executive board has always been the degree to which the business is achieving its purpose. Whether in Canada, the U.S., Europe or Asia, an executive board’s purpose should be to increase shareholder value, a purpose that is best accomplished by serving the needs of various stakeholders. Somewhere in the pyramid of stakeholders is the consumer or client, whose likes, favorites, and preferences must be met with quality personalized products and services that deliver high competitive value. In an interconnected global knowledge economy, this has meant listening to what consumers are saying online through social media platforms like Facebook and Twitter, and engaging in two-way conversations to respond in real-time to consumer demands.
The following article, written by my colleague Nicole Moody, first appeared in the Chicago Daily Law Bulletin. Thanks to Nicole for allowing us to republish it here.
Many of us have been there. Sipping our morning coffee, signing into our Facebook accounts, waiting to see what notifications will greet us. We are intrigued to see that we have a friend request. Who could it be? An acquaintance from the past? A new colleague who we met at work? Whoever it is, we know that by accepting the request we will be granted access into this individual’s life and will know more about them in five minutes than we would know in a lifetime of small talk.
Due to the use of usernames and passwords, there is a belief that information shared on Facebook is confidential unless publicly shared. However, courts around the country are now addressing just how private this information really is.
In cases nationwide, litigants are asking courts to grant unfettered access to other parties’ Facebook or other social media accounts. Inevitably, in the age of status updates and hashtags, poking and friending, the lines between public and private information have become blurred. This trend has become increasingly prevalent in the insurance industry as insurance companies have realized the usefulness of social media in litigation.
There have been a recent flurry of blog posts and media stories warning internet users about the potential dangers of posting their whereabouts on social networking sites, as such personal information is being used by opportunists to facilitate crimes. For example, just in the last month, three men in Nashua, New Hampshire allegedly used information they obtained from users’ Facebook status updates to learn when the users would not be home and thereupon broke into their vacant and vulnerable residences. Although Facebook has denied any link between its site and the crimes, the Nashua police believe that detailed information about the posters’ travel plans provided the thieves with sufficient information to know when the homes would be unoccupied.
Of course, the incidence of such crimes has not been widely disseminated through traditional media sources, such as newspapers, radio and television. As such, most Americans are unaware of this increasing phenomena. At the same time, internet users are more widely and more frequently publishing their personal information, including their travel and vacation plans, on social networking and other public sites. Moreover, beyond the routine “tweets” and run-of-the-mill social networking status updates, new applications for cellular phones and PDAs are being created to facilitate geographical updates. These applications such as “Foursquare,” “Gowalla” and “Facebook Places,” enable users to instantly identify their current physical location on the profiles they have created on social networking sites. Needless to say, allowing geographical information to freely be disclosed to the public can provide opportunists with even more accurate information about the whereabouts of their victims and their distance from an unoccupied and vulnerable residence.