In addition to being a trademark geek, I could be accurately accused of also being a tech geek. A “geek” is someone who loves using, and helping other people use, technology to help simplify his or her life. Best Buy, capitalizing on this endearing term for electronic lovers, created the Geek Squad, a tech support service. Their distinctive orange and black cars marked with their trademarked logo can be called out to provide in-home support or they are just a phone call away to help you with your technological needs.
There’s not too many other words other than geek that convey the nerdy type of people who love technology, but Best Buy is taking action against others who use “geek” for this purpose in their slogans. In a recent lawsuit against Newegg.com, Best Buy claimed trademark infringement over Newegg’s slogan “Geek On,” saying that the similarity between the motto, in addition to using orange and black in their logo, breaches their rights. And this is neither the first, nor the last, time that Best Buy will sue companies over this issue.